London-based start-up EARZZ has been named as the INNOVATIVE STARTUP OF THE YEAR winner at the 2025 London StartUp Awards.

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Earzz is a non-intrusive AI-powered acoustic monitoring Solution designed to help care homes enhance resident safety, increase resident freedom, reduce staff burden and improve overall efficiency - all while respecting resident privacy.

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Dr Pradyumna Thiruvenkatanathan, founder of Earzz Limited, said:

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“We are honoured to be recognised as the 'Innovative Startup of the Year 2025 – London Region' at the UK Startup Awards, a true testament to our pioneering AI acoustic technology addressing critical societal challenges.By fundamentally transforming fall prevention and proactive care, we are directly reducing the £2.3 billion annual burden of falls on the NHS. This supports our ageing population by enhancing safety, well-being, and care delivery while respecting privacy. It's all part of our commitment to a future where technology makes a tangible and compassionate impact on care."

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Supported by Airwallex, Join Talent and V-Rum, the UK StartUp Awards were established to highlight the success of start-ups across ten UK nations and regions, and to celebrate the achievements of entrepreneurs in all sectors of the economy.

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London remains the UK’s powerhouse of entrepreneurship, distinguished by its unrivalled position as a global centre for technology, finance, and venture capital. The city attracts ambitious founders from across the world, drawn by its access to capital, deep talent pool, and vibrant startup ecosystem. From fintech and AI to healthtech and climate innovation, London-based entrepreneurs are not only disrupting industries but also scaling rapidly with the support of some of the world’s leading investors. As the beating heart of the UK’s entrepreneurial economy, London continues to set the pace, fueling innovation, driving investment, and shaping the future of business on a global scale.

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According to Professor Dylan Jones-Evans OBE, creator of the UK StartUp Awards, this surge in start-up ambition reflects a new generation of entrepreneurs who are not only identifying opportunities but are also building innovative, resilient businesses that are shaping the future of the capital city.

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“The UK StartUp Awards were created to celebrate the entrepreneurial spirit that powers the UK’s economy, driven by those individuals turning ideas into action. Start-ups are where innovation begins, where risk meets resilience, and where the future of business is being

built every day from the ground up.

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“Nowhere is this energy more evident than in London, and the city’s unmatched dynamism, diversity, and global connectivity make it a magnet for ambitious entrepreneurs building transformative businesses across tech, finance, the creative industries, and beyond. From early-stage disruptors to scaling ventures, London’s start-ups are not only shaping the economy but driving cultural, technological, and social change.

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“I’m delighted that EARZZ has won their category at the awards, and I’m looking forward to having them join the ‘best of the best’ from London competing at the UK final later this year.”

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All regional winners in their category will now progress to the UK StartUp Awards final, taking place at Ideas Fest on September 11th (dubbed the “Glastonbury for Entrepreneurs.”) along with the winners from nine other nations and regions.

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UK StartUp Awards

The UK StartUp Awards is run by the founders of the Great British Entrepreneur Awards (an established programme nationally, receiving thousands of applications annually, and the UK Fast Growth Index (which recognises the fastest growing firms across the nations and regions of the UK).

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The UK StartUp Awards recognises the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service. There are over 30 categories that can be entered, ranging from consumer products to mobile technologies to social enterprises, demonstrating the depth and variety of entrepreneurial talent in the UK.

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After extending across the whole of the United Kingdom last year, all of the category winners from each ten nations and regions at the UK national final on September 11th, 2025, at Ideas Fest (www.ideasfest.uk).

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Full details of all of the category winners can be found at www.startupawards.uk